This project consisted of choosing our own museum idea and designing its brand identity from the ground up, including signage, gift shop items, ads, and more.

A bit of my logo design process: I used a more contemporary sans-serif font for this one and played with kerning and the shape of the letters to create something unusual that ‘pops’ out at the viewer. I paired it with a contrasting, more rounded font to better represent the wide variety of art styles that fall under the umbrella of ‘pop art’.

Photo/artwork assets are from the Museum of Modern Art, NYC.