Philmont Scout Ranch

Graphic Design | Copywriting | Photography | Media Management

Located in Cimarron, N.M., Philmont Scout Ranch is the largest high adventure base of the Boy Scouts of America (BSA). It serves over 20,000 participants and visitors annually and is known for its nationally-renowned backpacking program.

During my time in the Marketing and Photo Services office, I worked on a variety of internal and external marketing campaigns with the goal of increasing Philmont’s reach of potential participants.

 

PhilNews - Print Production & Layout Design

PhilNews is a biweekly newspaper which is sent out to all offices, local businesses, and program areas, and posted online, for a total readership of around 20,000 people each summer. It communicates things happening around the Ranch, as well as functioning as a great marketing piece for crews and visitors to take back home with them.

As the Publications Manager, I was involved at every step of producing the issue from beginning to end, including researching ideas for stories, editing drafts and layout, and coordinating the printing and distribution process with other departments.

See Issue #6 of summer 2023 below.

Contributors - 2023 Marketing & Photo Services Staff

 
 
 

Scouting Paradise Magazine

In a different take on PhilNews, this magazine edition encapsulates the best stories of the summer, geared more towards community members and stakeholders. The issue highlights Philmont’s innovative ways of overcoming many challenges it faced during the year, such as its wildfire and Covid-19 response.

Around 5,000 copies were printed and distributed nationwide to stakeholders, Scout executives, and outdoor industry professionals with the goal of increasing awareness of Philmont for people who have never been here.

I was mainly involved with creating the front cover and initial page layouts, designing ads, photo selection and caption writing & editing.

Contributors - 2022 Marketing & Photo Services Staff